Bids by NAICSFederal contract awards and open bids by industry code

541810 Advertising Agencies: federal contract awards

Federal agencies obligated $1.2 billion on contracts coded 541810 from July 1, 2025 to June 30, 2026. They made 197 new awards with a median of $191,990. Small businesses received 8% of the money.

Contract obligations
$1.2 billionJul 2025 to Jun 2026
New awards
197signed in the window
Median new award
$191,990obligated to date
Small-business share
8%$100.6 million

Which federal offices buy 541810 work

The five awarding offices with the largest obligations under 541810, Jul 2025 to Jun 2026
Awarding officeDepartmentObligationsShare of 541810
Department of the ArmyDOD$401.1 million33%
Department of the NavyDOD$265.7 million22%
Food and Drug AdministrationHHS$133.6 million11%
Department of the Air ForceDOD$102.0 million8%
National Highway Traffic Safety AdministrationDOT$70.9 million6%

Which companies received 541810 awards

The five recipients with the largest obligations under 541810, Jul 2025 to Jun 2026, as named in USAspending
RecipientObligationsShare of 541810
DDB CHICAGO INC.$392.4 million32%
TRUE NORTH COMMUNICATIONS INC$133.6 million11%
YOUNG & RUBICAM LLC$130.9 million11%
WUNDERMAN THOMPSON LLC$127.9 million10%
GSD&M LLC$101.3 million8%

How the 541810 money was set aside

Share of obligations by the set-aside type recorded on each contract action. Orders under larger contract vehicles often record none.

Small business set-aside1.9%$23.0 million
Service-disabled veteran-owned0.7%$8.4 million
8(a)0.2%$2.6 million
HUBZone<0.1%$959,852
Women-owned (WOSB, EDWOSB)0.2%$1.8 million
No set-aside used1.9%$22.6 million
No set-aside type recorded95%$1.2 billion

Open for bids on SAM.gov on September 29, 2026

The SAM.gov extract of September 29, 2026 listed 1 open notice coded 541810 whose response deadline had not passed: 1 sources sought notice.

  • Open notices1
  • Solicitations and combined synopses0
  • Sources sought and presolicitations1
  • Posted in the 30 days before the extract0
  • Naming a place of performance100%
  • Median days from posting to response deadline9

Set-asides on these notices: Set-aside not stated: 1.

Posting agencies with the most open notices: DEPT OF THE ARMY (1).

Most common places of performance: Delaware (1).

This is a snapshot. The live list is on SAM.gov Contract Opportunities, where you can filter by NAICS code.

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The daily digest emails you the notices posted on SAM.gov under 541810 and up to nine more codes, in the states you choose, each with its response deadline, set-aside and SAM.gov link, and the award figures on this page for context. $149 a year.

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Award figures: USAspending.gov, contract award types A to D (BPA calls, purchase orders, delivery orders, definitive contracts), action dates July 1, 2025 to June 30, 2026, retrieved September 29, 2026. Open notices: SAM.gov Contract Opportunities public extract of September 29, 2026. How each figure is defined.